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Responsibilities In Communications Between Buyers & Agents

878 Oreo Pl., Pacific Palisades exterior

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Understanding the Agent Perspective

Most agents know the value of clear and timely communications with their clients. This is likely because they have had extensive experience and/or training and practice in learning how to ask the right questions, be sensitive to their client’s needs, and anticipate what information or solutions to challenges may be available.

Many agents have also learned a great deal about the importance of buyers being responsible for their part in communications throughout a transaction. Often buyers have unreasonable expectations, either of the marketplace or of their real estate agent. Others seem to feel that an agent should be a “mind reader”, and even anticipate what their needs or desires might be.

Buyer Considerations

It is crucial for a buyer to be reasonable, know what their preferences and requirements are, have some idea of their financing capabilities, and have a proper perspective of costs versus their values. It is also important for them to appreciate that some compromises or trade-offs are usually necessary.

For example, the agent may know a great deal about the local marketplace, histories of various listings on the market, specific issues pertaining to the neighborhood, the demographics or traffic patterns of a neighborhood, etc.

Communicate Needs vs Wants

However, if the buyer has not shared with the agent some features that are so important that there would be no compromise on them, or have an agenda item that they have not really identified or take for granted that the agent is not aware of, the search may become somewhat frustrating for both parties.

It is not unusual for buyers to confuse strong needs and key criteria with mere wants and preferences. If the real estate agent does not ask deep enough questions, they may not be aware that they lack sufficient understanding of what the clients’ criteria are.

Some Factors to Consider Are…

Key Takeaway

Thus, both the buyer and their agent have mutual responsibilities in the process, and unless both do their very best to be fully aware of all of the underlying issues, the home purchase may be far less satisfying to both of them.

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