The Edlen Team

Privacy Policy

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1. Introduction

Welcome to The Edlen Team (“we,” “us,” or “our”). We are affiliated with Coldwell Banker Realty and specialize in luxury real estate advisory in Pacific Palisades and Westside Los Angeles. We are committed to protecting the privacy and security of our clients and website visitors. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (edlenteam.com) or engage with our real estate services.

2. Information We Collect

We only collect information necessary to provide you with premier real estate services.

  • Information You Provide Directly: When you fill out a contact form, request a property valuation, register for a home search account, or sign up for our newsletter, we may collect your name, email address, phone number, and property preferences.
  • Information Collected Automatically: When you use our website or property search (IDX) tools, we and our service providers automatically collect data such as your IP address, browser type, device information, and browsing activity (e.g., properties viewed or saved).

3. How We Use Your Information

We use the information we collect to:

  • Facilitate buying, selling, or leasing real estate on your behalf.
  • Provide you with customized property alerts, market reports, and our newsletter.
  • Connect you with our preferred lending partners (only upon your request or registration) to assist with home financing.
  • Improve our website functionality and optimize our marketing efforts.

4. Telephone Consumer Protection Act (TCPA) & Communications

By providing your phone number to The Edlen Team, you expressly consent to receive communications from us, which may include phone calls and text messages (SMS) regarding your real estate inquiries, property updates, or market alerts.

  • Opting Out: You may opt out of receiving text messages at any time by replying “STOP” to any message. You may opt out of phone calls by contacting us directly at team@edlenteam.com. Message and data rates may apply.

5. How We Share Your Information

We hold your privacy in the highest regard and do not sell your personal information to data brokers. However, to facilitate your real estate transaction, we may share your data with:

  • Service Providers & MLS: Your search activity and account data may be processed by our IDX search provider and the Multiple Listing Service (MLS) to provide accurate property data.
  • Strategic Partners: With your knowledge, we may share basic contact information with our trusted partners, such as preferred mortgage lenders, escrow officers, or title companies, to effectuate your transaction.
  • Analytics & Advertising Partners: We use tools like Google Analytics and social media pixels to understand site traffic and deliver relevant advertising. Under California law, this may be considered “sharing” for cross-context behavioral advertising.

6. California Privacy Rights (CCPA / CPRA)

If you are a resident of California, the California Privacy Rights Act (CPRA) grants you specific rights regarding your personal data:

  • Right to Know & Access: You have the right to request a copy of the personal information we have collected about you over the past 12 months.
  • Right to Delete & Correct: You may request that we delete or correct any inaccurate personal information we hold, subject to certain legal and regulatory record-keeping exemptions (e.g., California Department of Real Estate compliance).
  • Right to Opt-Out of Sharing: You have the right to direct us not to “share” your personal information for targeted advertising purposes.
  • Non-Discrimination: We will never deny you services or provide a different level of service for exercising your privacy rights.
  • To exercise any of these rights, please contact us using the information in Section 8.

7. Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users, remember your property search preferences, and analyze how our site is used. You can choose to accept or decline cookies through your browser settings; however, disabling cookies may prevent you from taking full advantage of our interactive property search (IDX) features.

8. Contact Us

If you have any questions about this Privacy Policy, wish to update your communication preferences, or want to exercise your California privacy rights, please contact us:

The Edlen Team
Coldwell Banker Realty
1608 Montana Ave, Santa Monica, CA 90403
Email: team@edlenteam.com
Phone: (310) 600-7422