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Anticipating & Solving Pre-Marketing Challenges with Your Home Before Selling

We have often been asked what actions can be taken to maximize the benefit of the home marketing process. In considering these requests from a broad perspective, it became clear that many of the issues and challenges can be anticipated and handled effectively before they become problems to be overcome.

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The Visual Appeal of the Home and Surrounding Property is Probably One of the Most Common Areas of Challenges

Often some basic preparations are overlooked or not completed. These include the first impression in front of the property, the entry to the home, numerous areas of interior clutter, many personalized items, children’s toys scattered around, etc. Also, people often do not perform even basic cleaning such as wall smudges, dirty windows, dusty or dirty floors, dishes in the sink, items tossed in the yard, unmade beds, etc.

Anticipation and sufficient resolution of family expectations and emotions is often overlooked in the sale preparation process. For example, there may be financial pressures or children’s feelings that need to be considered. Also, if the general emotional climate is filled with anxiety, anger, or tremendous uncertainty, it can indirectly affect the success of the marketing process.

Sufficient Consideration is Often Not Given to the Marketing and Advertising of a Home

Many agents fail to budget for any advertising that will help their listing stand out in the marketplace. Most agents seem to feel that online marketing is all that is necessary today. However, many people still read magazines and newspapers, at home and in various public places. Where a home is advertised and with what frequency and regularity are aspects of marketing that often are left out.

There is No Substitute for Several Years of Seasoning

Selection of an agent who has been through the sales process enough times to have learned from experience is another oversight home sellers frequently make. Experienced agents are far more likely to instinctively resolve challenges and issues that may come up during the process of marketing and selling a home. Of course, simply because an agent has had many years of experience, this alone does not necessarily ensure that they also have as much professionalism and integrity as other do.

Obviously, the first challenge for the prospective home seller is to effectively select and interview candidates for the job and responsibility of representing them in the complex marketing and sales process. There are numerous guidelines and procedures that are freely available to help in this selection process.

As in so many areas of life, the big differences are often made by the smallest details!

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