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The Power of Professional Home Staging

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Home Staging can turn houses into model homes to showcase. That’s one reason why so much effort goes into decorating and furnishing new-home models: staging results in more buyers saying, “I want this house.”

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Excess furniture and clutter are removed; repairs and renovations may be completed; eccentric decorating can be turned back to neutral backdrops; and thorough cleaning makes the entire house shine – including closets, fireplaces, driveways, and decks.

Professional “staging” can be done for most homes at a cost ranging from $5,000 – $25,000, depending on the size of the home and how thoroughly the job is done. However, my marketing director and I can usually provide tips and recommendations an owner can do at little cost. Here is a room-by-room tour to illustrate the power of staging.


First impressions are everything.

  • Paint and landscape sprucing up can do wonders.
  • Driveway: Home improvement stores sell products to remove oil stains.
  • Decks and porches: Consider them like any other room in the home: grills should be in good shape
    • fertilizers, charcoal, and other items should be stored neatly away
    • Patio furniture should be in good condition.

Living / Family Room

  • Remove family photos and knickknacks.  People’s curiosity takes the focus off the house, which is what you are trying to sell.
  • Remove too much or too large furniture.  Nothing makes a room look smaller than furniture that is too large or bulky.  If the couch is angled, it may be too big.  Buyers want and buyers prefer the feeling of space.
  • Fireplace: A wood-burning fireplace may need to be cleaned, including the chimney and any soot on the front.


  • Counters and cupboards: Too many appliances and dishes eat up work and storage space.
  • Pantry: If the food hasn’t been eaten in several months, maybe it would help to toss some of it out.  The less stuff stored, the larger the pantry appears.
  • Built-in desks: Clean surfaces and bulletin boards to rid of unnecessary clutter.


  • Bathrooms are the telltale room of cleaning habits.
  • Toothpaste, toothbrushes, cosmetics, and brushes should be stored neatly in drawers or cabinets.
  • Toss soap scraps, and neatly hang towels.


  • The bed is a focal point, so it looks a lot better when made, with smooth covers and folded corners.
  • Walls: Neon green walls are great for a teenager’s self-expression but unacceptable for a well-staged home.  Walls need to be a neutral color, preferably off-white.
  • Closets: Out of season clothes should be packed.  Buyers usually think they need twice as much space as there is, so appeal to them.

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