How to Sell a Home

Comprehensive Guide to Selling a Home

17151 Santa Ynez Interior living area
Seller Myths & Mistakes

Top Home Seller Mistakes & How to Avoid Them

I am frequently asked for suggestions that would help owners preparing to put their home on the market. The following are the top home seller mistakes that can be avoided and may make the difference between success and failure.

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Selling a House

Looking Back at 2019 and Forward Into 2020

2019 was another year of political upheaval around the globe, and many of the pricier areas of real estate have begun to be impacted by the charged emotional climate and overdue cyclical period of price adjustment. Based on a review of all multiple listing service sales (MLS) for 2018 and 2019, Pacific Palisades home values in general are lower now than at the start of last year by about 7%. The total number of homes sold is lower by 8%, even though the cost of money (interest rates) is slightly less than a year ago.

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Seller Myths & Mistakes

On The Market vs. In The Market?

Several months ago I was hired to sell a home here, and the owner decided to set the price approximately 12 percent higher than where we suggested the market would respond most favorably to. After months of very active marketing, many ads and open houses, and an eventual price adjustment, we were finally able to negotiate a lease with an option to purchase. That is an example of a home, which was merely “on the market.”

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Selling a House

Far-Reaching New Housing Laws

California Legislature has passed several housing laws that are effective in 2020.  These include the first statewide rent control provisions, new protections for current tenants, and streamlining of the permit process and limits on local review procedures. The most significant impact for some people is a package that allows most single-family homes to include additional housing units.

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Seller Myths & Mistakes

Are the Holidays a Good Time to Sell?

Conventional belief has generally been that November-December is the worst time of the year to have a home on the market.  The reasons for this thinking are that people go on vacation, holidays distract attention, bad weather may inhibit some buyers, and many real estate agents discourage home sellers from winter listings.

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Selling a House

Pricing Homes in a Flattening Market

We are asked why we do not simply use Zillow or Redfin or other online evaluation systems in doing our pricing recommendations rather than doing a detailed market analysis to come to an opinion of value. Others ask why we seem to make it so complicated, when it is common knowledge that homes in our local area sell for around $1,000 per square foot.

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